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TBS to Unveil Artificial Intelligence Dating Program in Cannes
2022.10.12
Tokyo Broadcasting System Television, Inc. (TBS, President and CEO: Takashi Sasaki), President and CEO: Takashi Sasaki) will unveil “LOVE by A.I. (Artificial Intelligence)” – a cutting edge dating show format utilizing A.I. technology – to broadcasters and streaming platforms from around the world, at MIPCOM 2022, the world’s largest entertainment and international co-production content market. The format’s international premiere will be hosted by TBS on 18 October and feature Craig Plestis the founder and CEO of Smart Dog Media and producer of the global megahit The Masked Singer. Plestis collaborated with TBS on the creation of “LOVE by A.I.” and will appear alongside the program’s producer Takuya Matsubara of TBS. The pilot of “LOVE by A.I.” aired on TBS on June 26 of this year. In the show, two daters were introduced to their “ideal” partner selected by artificial intelligence, and began to date under A.I. control to see if A.I. was able to find them true love. Plestis commented, "I am extremely proud to have partnered with TBS to create this innovative show. When I’m looking for a new concept or show idea, my first question is: “Has this been done before?” LOVE by A.I. is without a doubt a unique and visionary format that has, indeed, never been done before. I see this show as having a global impact. I think it is flexible and can be tailored for each individual market. At its core, LOVE by A.I. is the ultimate fusion of science and heart. I can’t wait to see where it goes! .” Producer Takuya Matsubara of TBS's Content Production Division adds, “This is the first time TBS’s production team co-developed a format with an overseas producer, and partnering and sharing our knowledge deeply with Craig –undoubtedly one of the best producers to create global hit formats with – was a significant undertaking. I believe LOVE by A.I. explores the contemporary theme of how humans should associate with A.I. through dating, and hope this cutting edge dating show format will spread all across the world.” “LOVE by A.I.” International Premiere Breakfast is held on: Tuesday, 18 October, 8:00 – 9:30 AM
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